Tag Archives: commercials

Fat Fairies, Mash-Ups, and Advertisements: the Hypnotic Effect of TV Fairy Tales

On April 7-9, 2016, the FTTV Project Participants traveled from Provo, Utah to Berkeley, California to present their panel at the Western States Folklore Society Conference. Ariel Peterson was first up with her analysis of fairy godmothers that usually appear as fat … Continue reading

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Concluding the Promotional Small-Screen Fairies Series

In his 1979 book, “Breaking the Magic Spell,” Jack Zipes shared the story of Priscilla Denby, a researcher who spent an entire day watching TV in 1969 logging all the traditional folklore and fairy tale items featured in shows and … Continue reading

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Fairy Tales in the 2010’s Remix Culture

Harvard law professor Lawrence Lessig published a book in 2008 titled “Remix: Making Art and Commerce Thrive in the Hybrid Economy,” which hypothesized about the societal effect of the internet, specifically for the way in which it gave rise to … Continue reading

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The Digital Age of the 2000s

In the new millennium the buzzwords of the first decade were globalization and technology. Across the globe the internet, computers, and cell phones were bringing people together and changing the way people lived their lives. A pair of studies at … Continue reading

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The 1990s Corporate Takeover

In Marina Warner’s short history of the fairy tale book, Once Upon A Time, she posits that one of the primary functions of the fairy tale is the sharing of familiar stories with an audience. She goes on to explain … Continue reading

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Destination: Western States Folklore Conference

Western States Folklore Society is celebrating 75 years at their 2016 meeting! Three of the FTTV Project Participants are going to UC Berkley this April for the WSFS Conference to present the panel entitled “Fat Fairies, Mashups, and Advertisements: The … Continue reading

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Back to Basics in the 1980s

In 1984 Jack Zipes published “Folklore Research and Western Marxism: A Critical Replay” in which he summarized the research of several folk lore scholars and ran it through a Marxists lens. In that article he concluded that fairy tales in … Continue reading

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The Many Pivots of the 1970s

The 1970s is a decade characterized by many historians as a “pivot of change” for America politically, economically, and socially. There are few places that better show this drastic change in U.S. values and societal attitudes than the television programing … Continue reading

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The Artistic Revolution of the 1960s

In Donald Haase’s “The Greenwood Encyclopedia of Folktales and Fairy Tales: A-F” Wolfgang Mieder uses the tale of the Pied Piper of Hamelin to describe the practicality and efficiency of using folklore and fairy tale iconography in advertising. He likens the pied … Continue reading

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Introducing America to TV Commercials

On the first day of July in 1941 a few lucky New Yorkers with televisions tuned in to the WNBT station to see their Brooklyn Dodgers take on the visiting Phillies. The handful of baseball fans who got to their television sets … Continue reading

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